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Frank Gets Mail - Some of it He Really Likes!

This week Frank highlights mailers he's received that caught his attention. One by Canon - a thick three dimensional piece from Wired magazine, and one by EFI - an older piece he misplaced but saved because it has a video component. Yes. Video in a mailed marketing piece!

Published on February 12, 2014

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Discussion

By Margie Dana on Feb 13, 2014

Frank, just watched this video and loved the content: I, too, like to collect and crow about printed pieces that "don't just sit there, [they] do something."

Wish i had a copy of that EFI piece. Wow.

Next week's print tip is about such a terrific printed example - a big, gorgeous catalog that uses Augmented Reality technology to showcase its product line. Just stunning -- and FUN.

Thanks again,
Margie

 

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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